Visual consistency is important in developing effective advertisements because:
A) of the high cost of producing new ads
B) it creates a higher level of brand equity
C) buyers, whether consumers or businesses, spend very little time viewing or listening to ads
D) it maintains ad consistency
C
Business
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Packaging can be an important differentiator
Indicate whether the statement is true or false
Business
Which of the following is the primary function of a wiki?
A) It allows users to join online groups in order to buy a particular item. B) It allows users to add and edit interlinked web pages. C) It allows users to communicate through instant messaging and electronic mail. D) It allows users to interact synchronously and make decisions together.
Business