Packaging can be an important differentiator

The income statement information would help in which of the following tasks?

a. Evaluate the liquidity of a company. b. Evaluate the solvency of a company c. Estimate future cash flows d. Estimate future financial flexibility

Thompson Crayons Ltd. is a manufacturer of crayons and colored pencils in Rhodia. The company has started packaging their products in vibrant colored boxes, as opposed to brown boxes used in the past, in order to increase their sales

In this scenario, Thompson Crayons Ltd. is using a _____ strategy. a. product differentiation b. market development c. diversification d. market penetration