Thompson Crayons Ltd. is a manufacturer of crayons and colored pencils in Rhodia. The company has started packaging their products in vibrant colored boxes, as opposed to brown boxes used in the past, in order to increase their sales
In this scenario, Thompson Crayons Ltd. is using a _____ strategy.
a. product differentiation
b. market development
c. diversification
d. market penetration
ANSWER: a
A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
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A convertible bond is one that
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