Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
A) megabrand strategies
B) niche marketing strategies
C) social marketing strategies
D) co-branding
E) licensing
A
Business
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________ online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases.
A) B2C B) B2B C) C2C D) C2B E) B2R
Business
Which of the following would be considered a trigger item under Regulation Z?
A) "low monthly payments" B) "FHA financing available" C) "A steal at only $175,000!" D) " Only $10,000 down"
Business