If a firm's total asset turnover is low, but its fixed asset turnover is high, which of the following ratios should an analyst examine to locate the source of the problem?

At the Zeng Company, a manufacturer of small appliances, marketing managers coordinate various promotional elements in the marketing mix. They organize all of the following EXCEPT ______.

a. the timing of promotional activities b. the monitoring of the results of each marketing campaign c. the delivery of raw materials from suppliers d. the evaluation of each tool in the promotional mix

________ is the art and science of choosing target markets and building profitable relationships with them

A) Differentiation B) Marketing management C) Positioning D) Segmentation E) Value engineering