________ is the art and science of choosing target markets and building profitable relationships with them
A) Differentiation
B) Marketing management
C) Positioning
D) Segmentation
E) Value engineering
B
Business
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In addition to online approaches to WOM efforts, marketers must reach out to consumers
A) where they live, work, and shop. B) who do not fit into any demographic group. C) only when they have had a negative product experience. D) who interact neither with media nor non-media connectors. E) only when consumers invite marketing messages.
Business
The risk-return trade-off is seen in many areas of finance
Indicate whether the statement is true or false
Business