Which of the following statements best defines the concept of behavioral leadership?

A) Utilizing fear and intimidation to influence employees.
B) Utilizing punishment to accomplish organizational objectives.
C) Applying positive techniques in leadership.
D) Authoritarian leadership where others are simply told how to follow.

C

Business

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The major difference between advertising messages and personal selling presentations is the _____

a. total costs b. flexibility c. creation of awareness d. wholesaler involvement

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A distributorship franchisee is called a subfranchisor

Indicate whether the statement is true or false

Business