The major difference between advertising messages and personal selling presentations is the _____

a. total costs
b. flexibility
c. creation of awareness
d. wholesaler involvement

b

Business

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In the past, creatives designing business-to-business ads relied heavily on:

A) a blend of visual and verbal elements. B) the visual component of the ad. C) the verbal or written component of the ad. D) conative-oriented ads.

Business

An instrument representing an interest in real property created to secure repayment of the debt is called a:

A) warranty deed. B) foreclosure. C) mortgage. D) default judgment.

Business