In the past, creatives designing business-to-business ads relied heavily on:
A) a blend of visual and verbal elements.
B) the visual component of the ad.
C) the verbal or written component of the ad.
D) conative-oriented ads.
C
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NutriPro has many business divisions. One of its business divisions has a large customer base for its breakfast cereal in Oriel. NutriPro's other business division sells cookies in Lanslot. NutriPro has now introduced its cookies in Oriel
To ensure good sales, the company is also offering discounts. Which of the following strategies is illustrated in this scenario? a. Restraint of trade b. Self-dealing c. Market penetration d. Divestment
When the difference is deemed to be important and useful to the marketing manager, then it has practical significance
Indicate whether the statement is true or false