The future use of product placements and branded entertainment will depend on:
A) the level of clutter in the placements
B) the costs
C) viewer acceptance
D) the measured impact on sales
A
Business
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Which of the following is true of marketing strategies that are being developed in the new marketing communications model?
A) They are more targeted, social, and engaging. B) They target much larger customer segments. C) They rely more on mass-media marketing techniques. D) They use very little alternative media. E) They include a greater number of print media ads.
Business
When using the opinions of people with acknowledged authority to support a message, what type of sources are you using?
A) Expert authority B) Personal experience C) Examples D) Numerical data E) Trends
Business