Which of the following is true of marketing strategies that are being developed in the new marketing communications model?
A) They are more targeted, social, and engaging.
B) They target much larger customer segments.
C) They rely more on mass-media marketing techniques.
D) They use very little alternative media.
E) They include a greater number of print media ads.
A
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A key feature of scientific management is that workers are motivated only by __________________.
a) love b) power c) challenging work d) money e) fame
Which of the following steps in Xerox's 10-step process to benchmarking involves predicting whether the performance gap for the benchmarked processes will narrow or widen in the coming years?
A) develop action plans B) determine the current performance gap C) plan and conduct the investigation D) project future performance levels E) implement specific actions and monitor progress