A ________ is a set of planned actions taken by managers to help a company meet its objectives
A) mission statement
B) vision
C) strategy
D) core competency
C
Business
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Which of the following should a company attempting to succeed through differentiation do?
a. study buyers' needs and behavior b. include standardized products or services in products c. include desirable features that set itself apart from rivals d. understand what buyers are willing to pay for
Business
Which of the following is the fastest growing format of online advertising?
A) Search engine ads B) Video ads C) Rich media ads D) Classified ads E) Email
Business