Which of the following should a company attempting to succeed through differentiation do?
a. study buyers' needs and behavior
b. include standardized products or services in products
c. include desirable features that set itself apart from rivals
d. understand what buyers are willing to pay for
Ans:
a. study buyers' needs and behavior
c. include desirable features that set itself apart from rivals
d. understand what buyers are willing to pay for
Business
You might also like to view...
According to Dennis Rook, a key aspect of a ritual is ________
A) artifacts B) scripts C) performance roles D) all of the above
Business
An empathetic listener focuses on the literal content of the communication but not on the emotional content
Indicate whether the statement is true or false.
Business