The audience share of the original three broadcast networks—ABC, CBS and NBC—has remained stable since the introduction of cable networks and satellite delivery services

a. True
b. False

ANSWER: False

Communication & Mass Media

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Why is the Swiss computer scientist Tim Berners-Lee considered the “Father of the Internet”??

a. he created the hypertext markup language that would provide the foundation for the earliest web browser b. ?he was the first research scientist to set up an email network c. ?he was the first inventor to solve the problem of electronic transmission in emails d. he was the first person to develop an Internet modem for home computers

Communication & Mass Media

The Outback Steakhouse campaign illustrates social media's:

a. High non-response rate b. High-tech capabilities c. Large number of "foodies" d. Sharing capabilities

Communication & Mass Media