The Outback Steakhouse campaign illustrates social media's:
a. High non-response rate
b. High-tech capabilities
c. Large number of "foodies"
d. Sharing capabilities
d
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Hill's research about African-American mothers and socialization, as well as several other research examples in the text, use snowball sampling. This refers to a process whereby the researcher
a. Randomly selects members of a population to study b. Selects participants so that no two share the same characteristics c. Uses referrals from participants to acquire additional participants d. Goes to a public place (i.e. mall) and randomly stops people to participate e. None of the above describes this method of sampling
Evaluative listening involves
a. listening to the power and beauty of words and images b. listening to persuasive messages c. listening therapeutically d. listening to be informed