The Outback Steakhouse campaign illustrates social media's:

a. High non-response rate
b. High-tech capabilities
c. Large number of "foodies"
d. Sharing capabilities

d

Communication & Mass Media

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Hill's research about African-American mothers and socialization, as well as several other research examples in the text, use snowball sampling. This refers to a process whereby the researcher

a. Randomly selects members of a population to study b. Selects participants so that no two share the same characteristics c. Uses referrals from participants to acquire additional participants d. Goes to a public place (i.e. mall) and randomly stops people to participate e. None of the above describes this method of sampling

Communication & Mass Media

Evaluative listening involves

a. listening to the power and beauty of words and images b. listening to persuasive messages c. listening therapeutically d. listening to be informed

Communication & Mass Media