Constraints and demands can lead to potential stress. When they are coupled with uncertainty about the outcome and importance of the outcome, potential stress becomes ________

Building value-added services into the delivery system that are not readily available from other firms defines relationship marketing based on the creation of which of the following?

a. social bonds b. financial bonds c. personal communication channels d. structural bonds

A major reason that forecasting is so important in business is that

a. customers often demand forecasts before they purchase equipment. b. forecasts accurately describe a company's history. c. forecasts are good for spotting errors in current operations. d. spotting trends can give you an edge over the competition.