Building value-added services into the delivery system that are not readily available from other firms defines relationship marketing based on the creation of which of the following?

Which of the following would most likely indicate the existence of related parties?

A) Failing to write down inventory to market value just before year-end. B) Depending on one or a few products for nearly all of a firm's operating revenues. C) Borrowing money at an interest rate substantially below the prevailing market rate of interest. D) Selling goods to a major customer of your main competitor.

Regarding customer satisfaction surveys:

A) should be administered to every customer or else the data will be distorted. B) the most important thing is what you do with customer responses. C) the more frequent the better. D) should be loosely worded so that the customer can express himself or herself.