Response rates are often higher for permissions marketing programs because:
A) consumers are receiving marketing material they have given permission for
B) consumers are high-frequency purchasers
C) consumers can reject any offer that is made
D) consumers are contacted only by mail
A
Business
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Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store
This results in its retail partners filing several lawsuits against the company. This scenario is an example of__________. Fill in the blanks with correct word.
Business
The formula for value is benefits divided by costs
Indicate whether the statement is true or false.
Business