Which of the following statements is LEAST accurate?
a. Color can be used for headings.
b. Color helps readers focus on essential information.
c. Use very bright colors to draw attention to text.
d. Bold or shading can be used instead of color.
c. Use very bright colors to draw attention to text.
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Ortho Products would like to estimate the length of time that its new product, the Sonar Brush (cleans teeth without touching them), will stay in the introductory phase of its product life cycle. What do you tell management?
a. Time is largely determined by the income level of its target markets. b. Time is largely determined by the political and legal environment. c. Time is largely determined by the level of relative advantage over what is currently being used. d. Time is largely determined by the general economic environment.
The Nielsen BrandLift measures ________
A) aided awareness B) ad recall C) message association D) brand favorability E) all of the above