Ortho Products would like to estimate the length of time that its new product, the Sonar Brush (cleans teeth without touching them), will stay in the introductory phase of its product life cycle. What do you tell management?
a. Time is largely determined by the income level of its target markets.
b. Time is largely determined by the political and legal environment.
c. Time is largely determined by the level of relative advantage over what is currently being used.
d. Time is largely determined by the general economic environment.
Ans: c. Time is largely determined by the level of relative advantage over what is currently being used.
You might also like to view...
Is Ferragamo's comment correct?
A. Yes. B. No, because shortfall risk would provide this information. C. No, because value at risk does not indicate the magnitude of the very worst possible outcomes.
The goal of risk management is
A. to develop a management strategy to maintain greater control over legal uncertainty. B. to intervene when problems do occur to minimize their disruption to a business. C. to prevent problems from occurring. D. All of these are correct.