Message design refers to the use of graphics and visuals

Indicate whether the statement is true or false

FALSE

Business

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The basis of the market data approach to appraisal is found in the:

a. principle of balance. b. principle of conformity. c. principle of substitution. d. principle of contribution.

Business

An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?

A) generic B) cognitive C) resonance D) emotional

Business