An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?

A) generic
B) cognitive
C) resonance
D) emotional

C

Business

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Stage 3 of the industry life cycle is characterized by all of the following EXCEPT:

A) competition intensifies as more and more firms enter the industry. B) there is little demand for the company's products and services. C) revenues continue to grow, but at a slower pace. D) firms become more efficient at maintaining costs.

Business

In creating an entity-relationship diagram, ________ is anything about which an organization wants to collect and store information

A) a data model B) an entity C) a schema D) a tuple

Business