Stage 3 of the industry life cycle is characterized by all of the following EXCEPT:
A) competition intensifies as more and more firms enter the industry.
B) there is little demand for the company's products and services.
C) revenues continue to grow, but at a slower pace.
D) firms become more efficient at maintaining costs.
B
Business
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Which of the following evaluate new product ideas usually before any prototype has been created?
a. simulated market tests b. user tests c. concept tests d. market tests
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P$YCLE segments consumers based on the household's lifestage class
Indicate whether the statement is true or false
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