Firms having a higher expected return have a higher:
A) market value of equity.
B) level of expected risk.
C) degree of certainty concerning their returns.
D) dividend yield.
Answer: B) level of expected risk.
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To optimize permission marketing, firms must grant customers empowerment, which means customers:
A) have power to choose why they want grant permission B) have control over when and what material is sent to them C) control when they opt-in and when they opt-out of the program D) believe they have power throughout the entire relationship, not just at the beginning
Which of the following is not an important factor when implementing a global information system solution?
A) agreeing on common user requirements B) understanding if your computer system can operate in a global environment C) introducing changes in business processes D) coordinating applications development E) coordinating software releases