________ attributes are characteristics, the quality of which can be assessed before purchase

_______ means that a company sets a very low price for the purpose of driving competitors out of business. Later, when they have a monopoly, they turn around and increase prices.

Fill in the blank(s) with the appropriate word(s).

The Harvard school of public health and college alcohol study studied popular marketing campaigns that try to curb college binge drinking by easing peer pressure among students. The information gathered by this study would be an example of _________ because it was collected from college campuses for a specific purpose

a. Qualitative information b. Primary research c. Projective data d. Advertising information e. Secondary data