Public relations is a relatively modern development, beginning in earnest with the massive PR campaign to win the public's support for World War I.

Jerry has had trouble adjusting to "real life" following college graduation. He frequently

curses in front of his co?workers and talks about his nightly bar excursions. Jerry's biggest communicative issue is that he is a(n) __________. a. high self?monitor b. low self?monitor c. high self?regulator d. low self?regulator e . none of these

The number of people who see a single copy of a magazine is called:

a. circulation b. segmented audiences c. pass-along rate d. miscellanies