The number of people who see a single copy of a magazine is called:
a. circulation
b. segmented audiences
c. pass-along rate
d. miscellanies
ANSWER:
c
Communication & Mass Media
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Distinction between two items that share actual differences is a __________ contrast
Fill in the blanks with correct word
Communication & Mass Media
Which speaker should use internal summaries in structuring the presentation?
a. one who needs to recap major subdivisions in a long and complex speech b. one who would like to suggest what will be coming later c. one who wants to trace a map or route using a spatial format d. one who has a humorous speech that is quite brief
Communication & Mass Media