Logos, uniforms, brochures, and company trucks are all examples of ________ materials that can be used to help a company create a visual image which the public can immediately recognize

Which of the following is most consistent with the integrated marketing approach?

A) A good product will sell itself. B) If left alone, consumers are inclined to purchase only inexpensive products. C) All communication to consumers must deliver a consistent message irrespective of the medium. D) In order to succeed, the main focus should be on having an efficient production process in place. E) Online marketing is less important than traditional marketing efforts.

Which influence style is this?

I am direct and positive in asserting my own wishes and requirements. I let others know what I want from them, and I am quick to tell others when I am pleased or dissatisfied with their performance. I am willing to use my influence and authority to get others to do what I want. I skillfully use a combination of pressures and incentives to get others to agree with my plans and proposals, and I follow up to make sure they carry out agreements and commitments. I readily engage in bargaining and negotiation to achieve my objectives, using both tough and conciliatory styles according to the realities of power and position in each situation. a. participation and trust b. reward and punishment c. common vision d. assertive persuasion e. none of the above