Marketing that treats each customer in a unique way best describes
A) directional marketing.
B) ubiquitous marketing.
C) specialized marketing.
D) one-to-one marketing.
D
Business
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Match the buying situation to its correct characteristic.
What will be an ideal response?
Business
One of the ways a company like Caterpillar could increase the customer-perceived value of an offer,
relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services, people, and/or image.
Business