One of the ways a company like Caterpillar could increase the customer-perceived value of an offer,
relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services, people, and/or image.
TRUE
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The document that great security for a promissory note is a
A) deed of trust B) contract for deed C) warranty deed D) quitclaim deed
It is never too early to start pitching story ideas to the media because
A) of the high turnover in staff at media organizations. B) publications generally do not plan their editorial content ahead of time. C) monthly publications often have lead times of six months or more. D) mass media organizations are required to seek advance approval of content from the FCC. E) conventional media connectors typically aggregate their stories from non-media connectors.