What are the major characteristics of institutional markets?
What will be an ideal response?
The institutional market is made up of schools, hospitals, prisons, and other institutions that provide goods and services to people in their care. These markets can be huge. Many institutional markets are characterized by low budgets and captive patrons. For many institutions, the buying objective will not strictly be profit maximization or cost minimization; instead, the institution is likely to search for vendors that meet or exceed a certain minimum standard besides offering low prices.
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What is the most likely reason that Jell-O stopped making celery-flavoured gelatin?
a. The brand lacked brand equity. b. The product's identity could not be trademarked. c. The product did not create significant cognitive dissonance. d. The product was not contributing to the manufacturer's profits.
If the owner of the dominant tenement becomes the owner of the servient tenement and merges the two properties,
A) the easement becomes dormant. B) the easement is unaffected. C) the easement is terminated. D) the properties retain their former status.