What is the most likely reason that Jell-O stopped making celery-flavoured gelatin?
a. The brand lacked brand equity.
b. The product's identity could not be trademarked.
c. The product did not create significant cognitive dissonance.
d. The product was not contributing to the manufacturer's profits.
Ans: d. The product was not contributing to the manufacturer's profits.
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Which of the following best describes the objectives of Zero's board that the consultant has not yet reviewed? The board should ensure:
A. that the assets of the company are used efficiently and productively and in the best interests of the investors and other stakeholders. B. that material foreseeable risk factors are addressed and considered. C. compliance with applicable laws and take into account the interest of stakeholders.
When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________
A) private equity B) brand equity C) payment equity D) customer-service equity E) product-service equity