Which type of channel arrangement is a retailer like Home Depot likely to follow?
A) administered vertical marketing system
B) horizontal marketing system
C) contractual vertical marketing system
D) corporate vertical marketing system
E) direct marketing system
A
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Ajax Reality lists a property for a seller at a commission rate of 8%. The multiple listing service provides that a listing brokerage will split commissions at a 50-50 rate. Baron Realty, a cooperating brokerage, finds a buyer for the property, at a price of $300,000. How much will the seller owe Ajax Reality at closing?
A. $0 B. $12,000 C. $18,000 D. $24,000
Budgets for product placements and branded entertainment have increased for the following reasons, except:
A) a brand's appeal is stronger when it is shown in a nonadvertising context B) the perception of what others think of a brand is important to consumers C) seeing brands used in movies and television shows intensifies the desire to purchase the brand D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand