Budgets for product placements and branded entertainment have increased for the following reasons, except:
A) a brand's appeal is stronger when it is shown in a nonadvertising context
B) the perception of what others think of a brand is important to consumers
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand
D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand
C
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Employees in individualist and collectivist cultures both respond to goals, and how the goals are configured is not relevant.
a. true b. false
Licensing, a mode of entry into a foreign market, gives an international firm tight control over manufacturing, marketing, and strategy that is required for realizing experience curve and location economies
Indicate whether the statement is true or false.