Audit reports that are compiled for advertising purposes are
A) equally useful for MPR.
B) unreliable when used for MPR.
C) read thoroughly by financial analysts.
D) submitted to the SEC for verification.
E) usually ignored by major advertising agencies.
A
Business
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Transamerica's pyramid-shaped building in San Francisco is used to symbolize strength, security, and reliability. This type of promotion is designed to address the ___________ characteristic of services.
a) intangibility b) perishability c) heterogeneity d) inseparability e) customer service
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Violating the rights provided by a copyright or patent is called
A) damages B) breach of contract C) infringement D) none of the above
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