Transamerica's pyramid-shaped building in San Francisco is used to symbolize strength, security, and reliability. This type of promotion is designed to address the ___________ characteristic of services.
a) intangibility
b) perishability
c) heterogeneity
d) inseparability
e) customer service
Ans: a) intangibility
Business
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A land contract would be useful in which of the following situation?
A. When money is available and the buyer has good credit . B. When the buyer can qualify for conventional financing. C. In a tight money market when it is difficult to qualify the buyer for conventional financing. D. The seller needs all cash at closing
Business
Define interest rate risk. How does a bond's level of interest rate risk depend on its maturity?
What will be an ideal response?
Business