If a small company has limited financial resources it is most likely to use

Based on the author's take on e-waste management, a manager would do well to learn that?

A. dealing with e-waste at home can be ten times cheaper than sending it abroad. B. disposal and recycling partners must be audited with the same vigor as suppliers and other partners. C. environmentalists target only the big firms as they can afford to compensate for any environmental damage wrought by their practices. D. e-waste management is simple enough for firms to monitor and track through international agencies such as Fair Factories Clearinghouse. E. appointing environmentalists like Al Gore to the firms board of directors helps avoid legal action and brand tarnishing due to bad e-waste management practices

Forward-looking marketing metrics are particularly important because ________

A) they focus on the past performance of a company B) they are leading indicators of a business's future performance C) they include both customer metrics and competitiveness metrics D) they allow a business to measure the revenue per customer E) they are more advanced product-market metrics for companies that are dealing with pricing issues