Forward-looking marketing metrics are particularly important because ________
A) they focus on the past performance of a company
B) they are leading indicators of a business's future performance
C) they include both customer metrics and competitiveness metrics
D) they allow a business to measure the revenue per customer
E) they are more advanced product-market metrics for companies that are dealing with pricing issues
B
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Avon Products uses ________ to enter developing markets
A) franchising and licensing B) joint venture and licensing C) acquisition and franchising D) licensing and franchising E) acquisition and joint ventures
Miranda Airways, a commercial air carrier, has a contract with Wurtherton Inc, an airplane manufacturer, to purchase a new plane. Due to a sudden shortage of cash, Miranda Airways goes to MetrosBank
MetrosBank issues a document to Wurtherton that if Miranda does not pay for the transaction, MetrosBank would. Wurtherton considers the offer and then sends an acceptance with additional terms. The additional terms stipulate that Miranda Airways could have the new airplane for a period of 10 years and then return it to Wurtherton. Miranda Airways agrees to the acceptance, and Wurtherton hands over the new airplane to them. What Uniform Commercial Code rule was applied when Miranda Airways agreed to the additional terms acceptance provided by Wurtherton? A) firm offer rule B) mirror image rule C) battle of the forms rule D) gap-filling rule