PR messages are perceived as credible because they are ______.
a. filtered through journalists
b. developed by a creative team
c. sent and received at a low cost
d. presented by publicists
a. filtered through journalists
Communication & Mass Media
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Extraverts have been shown to perceive themselves as more competent communicators than
introverts in the CMC environment. Indicate whether the statement is true or false
Communication & Mass Media
Using "word pictures"that make people, places, and events come alive for the audience is a process known as
a. explanation. b. description. c. definition. d. illustration.
Communication & Mass Media