International transfer pricing is primarily used not to evaluate performance, but to minimize taxes

The income statement of a manufacturing company separates the product costs from the period costs

Indicate whether the statement is true or false

A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more

A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action