A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more

A) help the consumer recognize a need
B) build awareness and interest
C) remind about a brand
D) reinforce the buying decision
E) stimulate action

B

Business

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Most budgets should be developed by a _________ process, but the budgeting system requires ________________.

Fill in the blank(s) with the appropriate word(s).

Business

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other

Indicate whether the statement is true or false

Business