________ a stakeholder of the system is an indispensable tool not only for its verbal responses but also because it allows one to observe and learn from non-verbal reactions

A partnership does not have liability for the torts committed by a partner in the course of the partnership business.

a. true b. false

In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity