In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

An athlete challenging an athletic association's rule is more likely seeking injunctive rather than monetary damages.

A. True B. False

Limited-service suppliers ________

A) specialize in one or a few phases of the marketing research project B) are research studies conducted for different client firms but in a different way C) collect and sell common pools of data designed to serve information needs shared by a number of clients. D) offer a wide variety of marketing research services tailored to suit a client's specific needs