In order for a firm to realize positive EVA, the:

A) ROCE must be less than the cost of capital.
B) cost of capital must be greater than the ROCE.
C) ROCE must be greater than the cost of capital.
D) the ROCE and cost of capital must be equal.

C

Business

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Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services. Neal is using ________.

A) direct-response television advertising B) Internet-based infomercials C) B2B online marketing D) prime-time selling E) vodcasting

Business

Respondents do not answer questions on which they are not informed

Indicate whether the statement is true or false

Business