Respondents do not answer questions on which they are not informed

Which of the following is the BEST example of an effective goal for an employee?

a. improve customer satisfaction ratings b. increase sales by 10% during the next quarter c. reduce employee turnover d. cut inventory costs by the end of the year

Anna decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems. Anna is pursuing a ________ growth strategy.

A. Market penetration B. Market development C. Product development D. Diversification