Fred used to be a high performing sales rep for you. However, he has not performed well lately. You've decided it was time to have a talk with Fred. Among the list of things you want to occur in this meeting is for Fred to realize what he needs to do to increase his motivation. You plan on explaining expectancy theory which is based on the relationship between:
a. effort, performance, and rewards.
b. ability, desire, and goals.
c. performance and rewards only.
d. effort, motivation and sales volume.
e. ability, effort, and sales volume.
Ans: a. effort, performance, and rewards.
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What is any form of sponsor-identified, paid mass communication?
a. publicity b. promotion c. public relations d. advertising
Which of the following is true of product line advantage?
A) A business with a broad line of products has to be more focused in order to be cost effective in its marketing efforts. B) It is important to expand a business's product line during the emerging stage of the product life cycle. C) Businesses with narrow product lines are more profitable during the emerging and growing stages of a product life cycle. D) A narrow line of products creates more selling opportunities for the sales force and channel partners. E) It is a source of competitive advantage that is independent of differentiation advantage.