Which of the following is true of product line advantage?
A) A business with a broad line of products has to be more focused in order to be cost effective in its marketing efforts.
B) It is important to expand a business's product line during the emerging stage of the product life cycle.
C) Businesses with narrow product lines are more profitable during the emerging and growing stages of a product life cycle.
D) A narrow line of products creates more selling opportunities for the sales force and channel partners.
E) It is a source of competitive advantage that is independent of differentiation advantage.
B
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Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions
What does this mean?
A project charter describes:
A) the project's broad objectives, but not its intended scope. B) any unknown constraints. C) the estimated project benefits. D) all of the above