What was P. T. Barnum’s primary goal when seeking publicity for exhibits like the Feejee Mermaid?
a. proving the validity of his artifacts
b. educating the public about science
c. generating awareness of his museum
d. establishing himself as a showman
c. generating awareness of his museum
Communication & Mass Media
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Balanced presentation aids are generally more pleasing to look at
Indicate whether the statement is true or false
Communication & Mass Media
With broadcast advertising, there are no hard-and-fast rules for determining a commercial’s effectiveness
A. TRUE B. FALSE
Communication & Mass Media