With broadcast advertising, there are no hard-and-fast rules for determining a commercial’s effectiveness

Passion Works, an art studio, is based on the following ideas: human life is cooperative; truth is discovered; and all people have creative abilities. These ideas make up which level of Schien's model of culture?

A) Artifacts and Creations B) Values C) Heroes D) Basic Assumptions

______________________ are general prescriptions about appropriate communication behaviors

Fill in the blank with correct word