According to your textbook, one of the ways you can captivate an audience is by using

Which of the following is true of magazine economics today?

a. circulation of most magazines is up b. the number of magazines being published is decreasing c. advertising rates are down d. smaller special interest audiences are not appealing to advertisers

Very short programming segments between longer shows are called

a. Interstitials. b. Shorties. c. Quickies. d. Bugs.